Formalpress
Libro ebook Looking To The Future Of Modern Media Management - changes | challenges | opportunities, Christian Scholz | Uwe Ei
Publisher: Formalpress
Categories: Fiction
Language: Inglés
Price in paper
: 18 (18)
ISBN: 9789898143075
Guaranteed Delivery to any country of the world within a maximum of 48-72 hours.
Price in book PDF
: 11.9 (11.9)
PDF with Adobe DRM
Publishing year: 2008
Pages 169
Size: 48.37 Mb
Copy No
Printing Yes
ISBN: 9789898143495
FAVORITE Uncheck
BOOK DESCRIPTION
INDEX
CUSTOMER REVIEWS

Synopsis of Looking To The Future Of Modern Media Management - changes | challenges | opportunities

During the past decade, Media industry has become one the strongest industries in the world, presenting a fast and exponential development. This state of affairs creates a growing necessity of specific tools of management to the professionals of the sector, in the sense of anticipating the present and future challenges, predicting the behavior of the consumers, technological development and the evolution of the value chains, or identifying new areas of investment. The present book which MediaXXI has just launched in the market comes to provide this gap, trying to supply the market with knowledge of theoretical and empirical basis.

Table of Contents of Looking To The Future Of Modern Media Management - changes | challenges | opportunities

"Preface ..............................................................................................................................................7
A Media Management
Challenge ............................................................................. 9
1. The Practitioner s Perspective ........................................................................................ 11
John Holland
2. The Academic s Perspective ........................................................................................... 17
Christian Scholz
B Media Industry Analysis.......................................................................................23
3. Corporate Goals of Media Firms in Germany............................................................. 25
Uwe Eisenbeis
4. Media Management Developments in Scandinavia..................................................... 33
Erik Wilberg
5. RFID for Books in Japan ................................................................................................ 43
Claudio Huyskens/Claudia Loebbecke
6. Newspaper Investors in Europe .................................................................................... 47
Aldo van Weezel
C Media Value Chain...............................................................................................53
7. Moral Leadership and Creativity .................................................................................... 55
Francisco J. Pérez-Latre
8. Theory of Market Failure ................................................................................................ 59
Paul Murschetz
9. User-Generated Online Value Creation........................................................................ 65
Ute Schaedel
10. Vertical Integration........................................................................................................... 75
Marco Gambaro
11. Market Potential of Mobile Television.......................................................................... 81
Agnes Urban
12. Disappearing Boundaries................................................................................................. 87
Mary Alice Shaver/Dan Shaver
13. New Value Chain.............................................................................................................. 95
Steve Wildman
D Media Consumer Behavior................................................................................ 103
14. When More Might Be Less ........................................................................................... 105
Andrea Gröppel-Klein/Claas C. Germelmann
15. How Teens Use News Online...................................................................................... 111
Limor Peer
16. Translating Experience into Engagement................................................................... 115
Edward Malthouse/Bobby J. Calder
17. Media Consumers as Unseen Agents .......................................................................... 123
James G. Webster
E Media Management Future ............................................................................... 127
18. Media Economics and Management? Theories and Applications.......................... 129
Paulo Faustino
19. Successful Strategic Management? A Proposed Framework ................................... 139
Christian Scholz
20. Management Theory? Implications for Sustainable Media Management.............. 149
Volker Stein
21. What Did We Learn? Today s Chances ...................................................................... 153
John Holland
22. What s Next for the Media Industry? The Challenges of Tomorrow .................... 157
John Lavine
"

Customer Reviews for Looking To The Future Of Modern Media Management - changes | challenges | opportunities or Christian Scholz | Uwe Ei

Write a Review
Your rating:
Rating:
Your review:
To write a review, sign in here
Privacity | Terms website use | CONTACT
2000-2018 © Powered by Global Content Manager