LID Editorial
Libro ebook Inside luxury, Mar?a Eugenia Gir?n
Editorial: LID Editorial
Idioma: Inglés
Precio en eBook ePub
: 14,99 (14,99)
ePub con Adobe DRM
Año de edición: 2010
Páginas: 184
Tamaño: 0,64 Mb
Copia No
Impresión No
ISBN: 9781907794162
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Breve descripción de Inside luxury

An in-depth study illustrated with many first hand anecdotes from the author´s experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector

Contenido de Inside luxury

Foreword................................................................................9 Introduction.........................................................................25 Acknowledgments.............................................................31 A Starting Point.................................................................35 1.Iconic Products and Opinion Leaders.......................43 1. What is the relationship between legendary brands, iconic products and trend setters?....................44 2. Is a legendary brand the result of chance, or can it be built by creating the right conditions?..................54 3. How is this concerned with brand positioning?...........60 2. Jewellery...............................................................................63 1. Entry Barriers...............................................................65 2. The Fascinating World of Diamonds............................71 3. An Industry in the Process of Evolution......................74 3. Art and luxury....................................................................83 1. From Brands to Art.......................................................84 2. Art and Architecture.....................................................92 3. From Art to Brands.......................................................96 4. The Importance of Japan in the Luxury Industry.................................................................................99 1. What are the elements which make Japan such a fertile ground for the luxury industry?......................99 2. The Power of Japanese Department Stores................102 3. Japanese Consumer Behaviour...................................105 4. The Search for Perfection...........................................111 5. The Fall of the Japanese Economy.............................114 5. The New Luxury Markets............................................115 1. What is the potential of the luxury industry in Asia?.......................................................................116 2. Social changes in class systems.................................117 3. The Asian consumer...................................................120 4. The importance of China............................................121 5. A special case: Hong Kong........................................124 6. The tai-tai mystery in Hong Kong.............................127 7. India a sleeping giant?.............................................128 8. The explosion of Russia and the former Soviet republics.....................................................................133 9. The Persian Gulf and oil wealth.................................136 6. Growth Sources in the Nineties..................................139 1. The watch...................................................................139 2. Shoes..........................................................................151 3. What can we learn from Swatch and Jimmy Choo?.........................................................................154 7. New Owners of Luxury Businesses..........................157 1. Investment funds, luxury investors............................163 2. Luxury on the stock exchange....................................167 3. New owners from the East.........................................168 8. The Recession and Responsible Luxury.................171 1. The data we have been able to extract so far..............175 2. The industry becomes polarised.................................178 3. The new driving forces in the luxury world...............187 4. Responsible luxury.....................................................189 5. Sustainable luxury just a fashionable term?............192 9. Ecoluxury...........................................................................197 1. Architecture and ecology...........................................198 2. Health.........................................................................203 3. Also cosmetics............................................................205 4. Fashion, luxury and sustainability..............................206 Conclusion..........................................................................219 Bibliography......................................................................225

Qué se dice de Inside luxury o Mar?a Eugenia Gir?n

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