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Libro ebook Concentration. Diversity of voices and competition in the media market, Paulo Faustino, Steve Wildman, Patrick-Yves Badillo, Carol Y. Ting, Mike Friedrichsen, Eric Karstens
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Synopsis of Concentration. Diversity of voices and competition in the media market

The book Concentration, Diversity of Voices and Competition in Media Market addresses one of the most important issues in democratic societies: knowledgeable citizens with access to diverse opinions and perspectives are less manipulable and can become also actors of the political life. This excellent monograph, coordinated by Professor Paulo Faustino, studies in a clear and rigorous way the concentration of media: scans correctly the legal framework and strategies of the leading business groups; and provides relevant indicators to detect and read the abuses of dominant positions in the European communications market. Alfonso Sánchez-Tabernero Rector de la Universidad de Navarra Concentration, Diversity of Voices and Competition in Media Market provides the latest analysis of the efforts to balance pluralism and market forces across the European Union. Faustino and colleagues study combines case studies and other methods to produce a volume that is a welcome addition to the literature in media management and economics. Dr. Alan B. Albarran The University of North Texas In the midst of global media disruption, the steady pace of ownership concentration is sometimes obscured and legacy media ignored. This important book is a corrective for that and a fascinating portrait of who owns what not as a static portrait, but as a dynamic guide for understanding. Everette E. Dennis Author, media analyst and Dean/CEO Northwestern University in Qatar Understanding media structures is crucial to decisions about policy involving democratic and cultural needs of countries. It is also important for understanding how developments in media technology are changing the media environment and the ownership and control of media and their required infrastructures. This book explores both national and European approaches to the issues of media structure and media pluralism, adding new knowledge and perspectives to the debate. Robert G. Picard Reuters Institute University of Oxford

Table of Contents of Concentration. Diversity of voices and competition in the media market

Introduction 13 Chapter 1 27 Media Markets, Concentration, Regulation and Pluralism: Theories & Practical Approaches The Media Concentration Perspectives, Measures and Pluralism ______________________ 29 1. Chapter summary ................................................................................. 29 2. Central Aspects of Media Concentration Analysis ................................ 30 3. Causes of Concentration and Multimedia Diversification .................. 39 4. Studies and Approaches to Media Concentration ................................ 49 5. Pluralism of Media and Concentration Research Limits ..................... 59 6. Relevant Markets, Media Concentration Scales an Indicators .............. 71 7. Chapter Conclusion ............................................................................ 83 Chapter 2 85 Communications Regulatory Framework and Media Pluralism in Europe _____________________________________________ 87 1. Chapter Summary .................................................................................. 87 2. Evolution of the European Communication and Pluralism in the Green Papers ....................................................................................................... 87 3. Audiovisual Directives, Society Information and Competition s Law ..... 96 4. Audiovisual Services Directive and its Transposition ............................. 105 5. Search Engines in Europe and Copyright Issues .................................. 113 6. European Media Pluralism Monitor and Main Indicators .................. 122 7. Indicators for Pluralism: The UNESCO Vision .................................. 129 Chapter 3 135 Media Markets, Players and Concentration in European Union ______ 137 1. European Media Markets Tendencies and Dynamics ........................... 137 2. The Media Market and Main Players in the United Kingdom ............ 143 BBC 144 ITV (Granada/Carlton) 147 Channel 4 Group 148 Northern & Shell 149 News UK 150 British Sky Broadcasting, Plc 150 Bauer Media 151 Trinity Mirror PLC 152 This is Global Limited 153 Telegraph Group Limited 153 Daily Mail and General Trust PLC 154 Guardian Media Group (GMG) 155 Sector Breakdown 157 3. The Media Market and Main Players in France ................................... 161 Group France Télévisions 161 Radio France 162 Vivendi SA 163 GROUPE TF1 165 RTL GROUPE 167 Le Monde Group 168 Lagardère Media 168 Sector Breakdown 170 4. The Media Market and Main Players in Italy ...................................... 172 Gruppo Editoriale L Espresso Spa 172 RCS MediaGroup 174 FININVEST 176 Mediaset S.p.A 177 Arnoldo Mondadori Editore S.p.A 178 Manzoni Theatre 180 RAI 180 viii Sky Italia 182 Sector Breakdown 183 Chapter 4 187 French National Daily Information Press: Concentration and Pluralism 189 1. Introduction: Importance of the Media for Democracy ....................... 189 2. The Dramatic Crisis of the French Information Press ........................... 191 3. An Economic Crisis ............................................................................... 191 4. A Long Term and Historical Crisis: as many industries, the Press is faced to the end of a life cycle ........................................................................................ 194 5. Methodological Issues and Application to the National Information Daily French Press ................................................................................................. 195 5.1. Estimation of Media Concentration and Pluralism: Methodological issues 171 5.2. Evolution of the Diversity and Pluralism of the National Information Daily French Press 197 6. Conclusion: Crisis, Press and Democracy .............................................. 199 Chapter 5 201 The Economics of Internet Radio ___________________________ 203 1. Introduction ............................................................................................ 203 2. Defining Internet Radio ....................................................................... 204 3. Comparing Revenues and Costs for OTA Radio and Internet Radio .... 206 3.1. Comparing Technologies for Webcasting and Broadcasting 206 3.2. Cost Analysis 209 3.3. Revenue Analysis 212 4. Revenue and Cost Comparisons: Internet Radio vs. OTA Radio .......... 216 5. Model of OTA and Internet Radio Pricing .......................................... 218 6. Audience Segmentation to Reduce Costs .............................................. 226 Chapter 6 227 Increasing Individualisation in the European Media and Communications. Indicators for Media Pluralism towards a New Media Management Approach ______________________________________________ 227 ix 1. Introduction ............................................................................................ 227 2. The Three Phases ..................................................................................... 232 2.1. First Phase: End of the Fifties and Beginning of the Sixties 232 2.2. Second Phase: The late Eighties and the Early Nineties 236 2.3. Third Phase: The Present 240 3. Summary ........................................................................................... 244 Bibliography 247

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